La Laguna will expand its international reach with the live broadcast of Heritage Night
The cultural event, to be held on 12 September, will be promoted by UNESCO and the World Heritage associations of France, the United Kingdom, Italy and Germany.
The City Council of La Laguna is preparing a new edition of Heritage Night with the Group of World Heritage Cities, a celebration that this year will expand its international reach with its live broadcast through various online channels.
The Councillor for Historical Heritage, Elvira Jorge, attended the telematic meeting held this week by the Group’s Culture Committee to advance the programming of this year’s event, which will take place on September 12 and will be broadcast by the organization, UNESCO and the World Heritage associations of France, United Kingdom, Italy and Germany.
The mayor reports that the events will take place simultaneously in the 15 World Heritage Cities and stresses that the dissemination by streaming “will not only allow us to adapt to the new reality that has caused the health crisis, but also strengthen the promotion of the municipality internationally.
Along the same lines, the Councillor for Culture, Yaiza López Landi, recalls that “the pandemic has had a negative impact on tourism and it is necessary to reactivate it. With this live broadcast, we will be able to reach everyone and make known the rich heritage and culture of La Laguna with the intention of awakening the interest of potential visitors,” she says.
The dissemination of the event will be done through the website created by the Group (www.lanochedelpatrimonio.com) and the page and social networks of the UNESCO World Centre, as well as the platforms of the World Heritage associations of France, United Kingdom, Italy and Germany. At the same time, it will also be possible to enjoy the programming live, for which security protocols will be applied in order to avoid the propagation of covid-19 and provided that the health situation allows for its development.
The event will be structured in three common sections in the 15 cities: the Heritage Scene Festival, with contemporary dance as the protagonist, the open day of monuments and cultural spaces and the shows aimed at the various groups in the squares, streets and heritage environments.